Every rip, stain & tear has a story.

From being one of the uniquely brave builders to construct Disney's iconic Epcot Sphere, to getting his hands dirty working on muscle cars & the occasional bar brawl, Sabrina's father Richard has spent a lifetime in denim.

These are Richard's jeans, the inspiration for our Denim collection, every pair is a customized Levis 517, in tribute to the original denim passed down to us by the legend, King Richard himself.

The story starts here & continues with you.